We've seen firsthand the challenges brands encounter when selling online—from monitoring content across multiple marketplaces to optimizing imagery and managing reseller variations. Listing products accurately and effectively can quickly become complex and costly.
That’s why we’ve built in-house technology designed to streamline operations, improve listing accuracy, and enhance customer satisfaction. Our goal is simple: help brands grow online sales while reducing the friction that often stands in the way.
Listing Doctor: Amazon Product Listing Optimization Tool
As marketplace algorithms grow more advanced, optimized content has become essential for visibility and conversions. Keywords and product imagery play a critical role in helping shoppers find, understand, and trust your products. But managing hundreds of SKUs without disrupting your sales momentum is a challenge that often goes far beyond routine upkeep. For most teams, identifying and fixing listing or catalog issues requires manual checks across, delaying detection by 2–4 days and resolution by over a week.
Enter Spreetail’s Listing Doctor—a smart tool that not only tracks content changes across your listings but also monitors performance, helping you stay ahead of costly disruptions and protect your bottom line.
“Content can stay one way for six months and then change the next day. That's where we hear our brands are really getting frustrated. Now we have a tool to see changes, track them, and track performance. This is something that none of our brands have, and the feedback from them has been that they have been looking for something exactly like this.” - Lance Korell, Director of Listing Operations
We developed a system that leverages advanced image processing and AI to automatically compare content between our internal catalog and live marketplace listings. This solution combines vector-based image matching with a trained model capable of identifying and categorizing image types. By automating this process, we ensure content consistency across channels, helping our brand partners drive conversions, maintain listing integrity, and deliver a seamless experience for online shoppers.
The introduction of these fidelity metrics has already created meaningful impact for our brands. With the ability to monitor daily changes, we can now detect issues immediately and begin casework without delay. What used to take weeks or months is now a task our team can implement in mere hours.
How it Works
Desired optimization on a listing is achieved when the copy, creative, and variations match or exceed the quality within the Spreetail catalog. Our listing optimization experts use the Listing Doctor tool to select appropriate content, adjust copy, and perfect listings, with changes reflected directly on the live marketplace.
To prioritize work, we first monitor which listings need attention. Our team scores several aspects of a brand’s listing (copy text, creative imagery, variations, and feedback) using the Spreetail Listing Quality Score (SLQS). This score helps us ensure proper matching and optimization, and consists of the following areas:
Copy Score
- Keyword frequency (measured monthly): The number of top 40 competitive keywords shown in our titles, descriptions, and bullets.
- Keyword index top 50 (measured monthly): The average percentage of organic keywords indexing on competitor listings compared to the average percentage of organic keywords indexing on Spreetail’s listings.
- Title: Proclaimed true when the title is between 100 and 150 characters.
- Description: Proclaimed true when the description is between 1300 and 2000 characters.
- Bullet: Proclaimed true when bullets are between 625 and 1000 characters.
Creative Score
- Image: Proclaimed true when image count is >= 6.
- Infographic: Proclaimed true when infographic image count is >= 2.
- Lifestyle: Proclaimed true when lifestyle image count is >= 2.
- White Background: Proclaimed true when white background image count is >=2.
Variations Score
- Desired Fidelity: Proclaimed true when a Listing represents all variations configured in the Spreetail Catalog.
Case Study: ChargePoint
Utilizing this tool for brand partners, like ChargePoint, has significantly enhanced our ability to quickly optimize listings, streamline processes, and drive tangible results. Our collaboration identified listings with variation breaks and mismatched content (instances where Amazon’s content is of lower quality than what our team has provided), leading to a 25% sales loss. By promptly identifying and addressing these issues, we achieved a 12% sales lift, a 23% increase in conversions, and a 71% improvement in BSR.
At Spreetail, we’re constantly investing in innovative technology to ensure every listing is consistent, high-quality, and designed to convert. By proactively identifying and resolving content discrepancies, Listing Doctor has significantly improved operational efficiency, all while helping brands maintain a polished, shopper-ready presence online.
Curious how your listings are performing? Submit an ASIN and let Listing Doctor deliver a detailed, no-cost report that highlights optimization opportunities and content inconsistencies. Start turning clicks into conversions.
