Know What Really Drives Growth.

True Lift is Spreetail’s causal AI engine that isolates the real incremental impact of every ad dollar. It eliminates wasted spend, protects against cannibalization, and drives revenue-positive growth across every marketplace and match type.

78% YoY Growth in incremental ad revenue

50%+ Wasted Spend Eliminated

Campaign-level incrementality across all targeting types

Integrated with Smart Shelf (no extra cost)

The Problem With Advertising Today? Most “Growth” Isn’t Growth At All.

Brands are spending more than ever—but getting less return than expected. Why? Because most ad tools optimize toward correlation (clicks, CPA, ROAS) instead of causation (incremental revenue and organic lift).

Your Advertising Should Create Net-New Revenue.

True Lift is a causal inference engine that measures the exact lift driven by every campaign, keyword, audience, and match type. It surfaces wasted spend, identifies high-return opportunities, and ties paid activity directly to organic rank and market share growth.

It doesn’t just report performance—it reshapes your entire ad strategy around profit-positive outcomes.

The Industry’s First Campaign-Level Incrementality Engine

Built on Spreetail’s marketplace scale and proprietary ad data, True Lift works across all major channels and targeting types.

Causal AI Incrementality Engine

Not correlation—causation. True Lift uses causal inference to isolate the true effect of every advertising input. You see exactly which dollars create net-new revenue and which dollars you should stop spending.

Quantifies incremental GMV and margin
Identifies non-incremental spend automatically
Models diminishing returns for every campaign

Campaign-Level Incrementality Measurement

True Lift is the first engine to tie together:

Organic rank
Competitive share
Search demand
Keyword-level performance
All targeting and match types

Wasted Spend Detection & Reallocation

Automatically identifies and removes 50%+ of non-productive spend.Then reallocates that budget into high-return, incremental opportunities to maximize margin without increasing total spend.

Market Share & Organic Rank Integration

Tracks how advertising impacts your long-term brand growth:

Organic rank lift
Market share shifts
Channel-specific performance
Competitive movement in your category

This is incrementality beyond the click.

Unified Profit Intelligence

All your growth indicators in one place:

Incremental revenue
Incremental margin
Organic lift
Profit-positive campaign signals

Every decision becomes a revenue decision.

How It Works

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Ingest Marketplace Data

True Lift ingests ad activity, organic signals, competitive data, search demand, and sales behavior across all channels.

Causal AI Analysis

Models the true impact of each variable—campaign, keyword, match type, creative—on incremental demand.

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Detect Waste & Cannibalization

Automatically flags non-incremental dollars and wasted spend.

Reallocate to High-Return Opportunities

Prioritizes campaigns, targeting, and terms that generate real lift.

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Deliver Ongoing Lift Modeling

Continuous feedback loops ensure performance improves monthly, not quarterly.