1.8 Million Pounds Shipped Across the Globe
How Hedstrom Fitness tackled big-&-bulky fulfillment to achieve 1-2 day shipping.
Hedstrom is the sole licensee and distributor of BOSU fitness products. Founded in 1999 BOSU® - which stands for "both sides utilized" - is a leading brand in the fitness industry, known for their iconic BOSU® Balance Trainer which continues to be one of the most successful fitness training products in the world.
- Prime & Fast Shipping: Enabled Prime-eligible, fast delivery to improve customer experience and conversion.
- Assortment Expansion: Grew market share by listing a broader range of SKUs.
- Advertising Growth: Drove incremental market share through targeted advertising investment.
- Geographic Expansion: Extended the brand's presence into multiple new geographies.
- In-Stock Focus: Prioritized inventory availability to maximize demand capture and keep competitors from winning the sale.
- Strategic Feedback: Delivered ongoing strategy guidance to help the brand maximize sales performance.
Since taking on Hedstrom's UK and EU business, Spreetail has grown from a limited, unstructured distribution presence into the brand's primary strategy partner for international expansion. By keeping inventory consistently in stock, pairing it with a competitive retail price, and driving BSR enhancement, Spreetail has helped Hedstrom maximize sales and protect market share from competitors.
The partnership runs on close collaboration — a Joint Business Plan, bi-weekly calls, and consistent email communication. As a result, Hedstrom now has a true growth strategy with Spreetail continuing to lead expansion, assortment growth, and advertising performance across the UK and EU.
