600% Market Share Growth Year Over Year – Despite Tariffs

How Motis built consistency, precision, and operational excellence across fulfillment and inventory management.

Marketplace Expansion

Ship Speed

Overview

Through a Spreetail fulfillment partnership, Motis has been able to get the Prime badge on Amazon as well as product placement on additional channels. This has allowed them to increase market share while becoming more relevant to the end consumer.

Motis specializes in loading, hauling, automotive, and accessibility. Their family of brands deliver innovation and value at every level. Headquartered in Germantown, WI, Motis proudly designs, develops, and distributes a collection of industry-leading brands including Race Ramps®, Heavy Duty Ramps™, Black Widow®, Silver Spring Mobility®, Guardian Industrial Products™, Black Ice™, Harbor Mate®, Elevate Outdoor™, Mac’s Tie-Down Solutions, and Cargo Equipment Corp.

Results

Amazon Sales Growth

From 5.4% to 9% within 30-days

Marketplace Expansion

30% YoY growth across non-Amazon channels

Promotional Event Impact

First-time Prime Day participation drove a 53% promotional lift.

Category Market Share Gains

Expanded from 2% to 18% share in key categories

Higher Ad Efficiency

Improved Return on Ad Spend (RoAS) from $8.50 to $11.42

Stockout Reduction

OOS improvement from 5% to 2.5%

No items found.

The Challenge

The partnership officially launched in November 2024. With Motis’ large, heavy products, Spreetail’s fulfillment capabilities made us an ideal partner for efficient and scalable distribution.

Big-and-Bulky

Heavy, hard-to-ship products that were both expensive and slow.

Content Optimization

Listings and A+ content that failed to connect with target audiences.

Market Share Data

Lack of analytic insight to help make business growth decisions.

Our Strategy

Rather than run away from a big-and-bulky product, Spreetail embraced that challenge.

Upgraded Content: Optimized listings that cater to both the algorithm and the customer base.
Fulfillment Partnership: Faster delivery and lower OOS rates secured Amazon Prime badging.
Business Communication: Daily business conversations to discuss strategy and operational improvements.

The Bigger Impact

Motis and Spreetail share ambitious growth objectives for the coming years. Through our continued partnership, we aim to expand market share across Motis’s portfolio of brands while leveraging GAP analysis insights to guide future product assortments, strengthen channel strategies, and accelerate overall market growth.

"There's not a day that goes by that we aren't having some type of business driving conversations with Spreetail — pricing, assortment expansion, content optimization, buy box % improvements. Our Spreetail Team is exceptional and very attentive to driving business.”

- Renee P, Chief Product Officer

From Cold Launch to Top 2% on Amazon

Read the full story

67% Market Share Growth in 30 Days

Read the full story

4x Omni-channel Ecommerce Growth in 6 Months

Read the full story