Navigating Ecommerce in a New Tariff Enviroment

Tariffs are disrupting ecommerce — but they don’t have to derail your growth. New and changing tariffs on imported goods are driving up costs, squeezing margins, and putting pressure on supply chains. For ecommerce brands, that often means making tough decisions: absorb the added costs and risk profitability, or raise prices and risk demand.

Sourcing and fulfillment strategies matter more than ever. Tariffs don’t just raise costs — they slow down supply chains, complicate logistics, and create administrative burdens that impact speed and reliability. These challenges are pushing brands to rethink their sourcing models and seek more resilient fulfillment solutions. The right partner can help you adapt faster, stay in stock, and protect your margins.

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Tariff Timeline

A chronological look at major tariff developments impacting ecommerce and global trade.

Feb–Mar 2025

Rapid Escalation of Tariff Policy
  • February 1, 2025: 10% blanket tariff imposed on all imports from China.
  • March 4, 2025: Existing China tariffs increased by an additional 10% while new 25% tariffs were implemented on imports from Canada and Mexico.
  • March 12, 2025: Tariffs on steel and aluminum imports increased to 25%.

April 2025

"Liberation Day" and Global Tariff Baseline Introduced
  • April 2, 2025: Announced a 10% baseline tariff on all imports from all countries with reciprocal tariffs on countries with the largest United States trade deficits.
  • April 9, 2025: The tariff on Chinese imports were raised to 125%. Targeted tariffs on other countries were suspended for 90 days to allow time for officials to negotiate with global trade countries.

May 2025

De Minimis Threshold Changes
  • May 2, 2025: De minimis rule ends for China and Hong Kong (no longer duty-free under $800). Informal and formal entry required for all shipments and are subject to MPF (Merchandise Processing Fee). The new formal entry fee will begin at $32.71 while informal fees will begin at $2.62.
US-China Temporary Trade Deal
  • May 11, 2025: The United States and China have reached a 90-day trade truce, delivering temporary tariff relief. The United States will reduce the steep tariffs implemented in April on Chinese imports from 145% down to 30%. In tandem, China has agreed to lower tariffs from 125% to 10%.

Tariff Tracker

Track the latest tariff updates and understand their potential impact on your business.

Imposed
Threatened
Suspended
World
World | Target
Auto
Effective Date
4/3/25
Tariff Rate
25%
World | Target
Steel, aluminum
Effective Date
3/12/25
Tariff Rate
25%
World except Canada, Mexico
Reciprocal baseline rate
Effective Date
4/9/25
Tariff Rate
10%
World | Target
Semiconductors, electronics
Effective Date
Unknown
Tariff Rate
25% (assumed)
World | Target
Pharmaceuticals
Effective Date
Unknown
Tariff Rate
25% (assumed)
World | Target
Minerals
Effective Date
Unknown
Tariff Rate
25% (assumed)
World | Target
Copper
Effective Date
Unknown
Tariff Rate
25% (assumed)
World | Target
Timber & lumber
Effective Date
Unknown
Tariff Rate
25% (assumed)
World | Target
Food imports
Effective Date
Unknown
Tariff Rate
Unspecified
Canada & Mexico
Canada, Mexico
USMCA noncompliant goods
Effective Date
3/4/25
Tariff Rate
25%; 10% for Canadian energy; and potash 10% from March 7 versus 25% before
Canada, Mexico
USMCA compliant goods, excluding potash and Canadian energy
Effective Date
Unknown
Tariff Rate
25%
Canada, Mexico
USMCA compliant potash, Canadian energy
Effective Date
Unknown
Tariff Rate
10%
Other
China, Spain, India
All
Effective Date
4/2/25
Tariff Rate
25% on nations that import Venezuelan oil
EU, UK, Canada
Undetermined
Effective Date
12/31/25
Tariff Rate
Unspecified vs digital taxes
China
China
All except some sectors
Effective Date
5/14/25
Tariff Rate
Baseline Rate 10%
China
Fentanyl-Related Tariff
Effective Date
5/14/25
Tariff Rate
Additional 20%
China
All except some sectors
Effective Date
4/9/25
Tariff Rate
Another 50%
China
All except some sectors
Effective Date
4/9/25
Tariff Rate
34%
China
All
Effective Date
3/4/25
Tariff Rate
Another 10%
China
All
Effective Date
2/4/25
Tariff Rate
Another 10%
Reciprocal higher rates
All except some sectors
European Union
Effective Date
7/9/25
Tariff Rate
20%
All except some sectors
Vietnam
Effective Date
7/9/25
Tariff Rate
46%
All except some sectors
Japan
Effective Date
7/9/25
Tariff Rate
24%
All except some sectors
India
Effective Date
7/9/25
Tariff Rate
26%
All except some sectors
South Korea
Effective Date
7/9/25
Tariff Rate
25%
All except some sectors
Switzerland
Effective Date
7/9/25
Tariff Rate
31%
All except some sectors
Thailand
Effective Date
7/9/25
Tariff Rate
36%
All except some sectors
Taiwan
Effective Date
7/9/25
Tariff Rate
32%
All except some sectors
Malaysia
Effective Date
7/9/25
Tariff Rate
24%
All except some sectors
Indonesia
Effective Date
7/9/25
Tariff Rate
32%
All except some sectors
Israel
Effective Date
7/9/25
Tariff Rate
17%
All except some sectors
Cambodia
Effective Date
7/9/25
Tariff Rate
49%
All except some sectors
Bangladesh
Effective Date
7/9/25
Tariff Rate
37%
All except some sectors
Philippines
Effective Date
7/9/25
Tariff Rate
17%
All except some sectors
South Africa
Effective Date
7/9/25
Tariff Rate
30%

Sources: US Census Bureau; WTO; Bloomberg EconomicsNote: non-USMCA compliant goods for Mexico and Canada are assumed to be all dutiable imports in 2024, excluding Canadian crude oil. Steel and aluminum are per published tariff product lists, and effective 2024 tariffs are used to calculate the impact of removing exemptions; Autos are from pre-publication tariff product list. For threats, we assume a 25% tariff rate and use the exclusions list from the ‘reciprocal’ tariff executive order: pharmaceuticals are all HS-29 and HS-30; semi-conductors are all HS-85; and other sectors are all HS-74 (Copper) and HS-44 (Lumber and Timber).

Tariff Ecommerce Resources

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