4
min read
Price Stability
Content Optimization
From Amazon 1P to Expanding Over 12 New Marketplaces
How DeWitt transitioned to a 3P partnership, enabled Prime badging across their assortment, and achieved an 88% Buy Box rate.
Price Stability
Content Optimization
Overview
Spreetail helped DeWitt turn ecommerce into a major revenue driver by creating A+ content, optimizing listings, and lowering fulfillment costs. By managing 12+ marketplaces, Spreetail more than doubled sales while maintaining healthy pricing through a single authorized seller.
DeWitt was founded in the 1970s by Larry DeWitt, who pioneered landscaping fabric as a breathable alternative to plastic mulch. His innovation allowed air, water, and nutrients to reach the soil while blocking weeds—launching a lasting line of landscaping and plant products.
Results
Single Seller Strategy
From 5.4% to 9% within 30-days
2.3x P.O. Growth
More than doubled purchase order volume through the Spreetail partnership.
12 Marketplaces Launched
Expanded presence across 12 new online marketplaces.
BSR Improvement
Improved Best Seller Rank across 900 active listings.
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The Challenge
DeWitt’s ecommerce efforts consisted of a small team with big goals and no one able to take full ownership. They needed aid in creating content, managing listings, and operating logistics so that they could reach their full selling potential. Major pain-points included:
No Content Team
Lacked a dedicated team for ecommerce content creation and optimization.
Poor Listing Quality
Inconsistent and underperforming product listings across the assortment.
No Channel Strategy
Had no expert Amazon management or marketplace expansion plan.
Price Erosion
Faced retail undercutting from multiple unauthorized resellers.
Our Strategy
We proposed a full-service takeover:
- Enabled Prime badging on all of Dewitt's listings through Spreetail Seller Fulfilled Prime.
- Designed and launched A+ Premium content on top performing listings and built an Amazon storefront.
- Optimize all listings with keyword rich titles, descriptions, and bullets.
- Launched new marketing and advertising across assortment using our full-funnel, multi-channel approach.
- Maintained brand control and consistent retails through ecommerce exclusivity.
The Bigger Impact
Since partnering with Spreetail, DeWitt has unlocked ecommerce while maintaining control through a trusted partner. With end-to-end ecommerce support, DeWitt established a multi-marketplace growth through a single partnership and minimal overhead.
"Spreetail has been a fantastic partner. We rely on their expertise for product listing, marketing efforts, and pretty much all aspects of ecommerce. We can let them freelance on many details involved with ecommerce sales and have created a very strong relationship. We have full trust in Spreetail.”
- Brad Yount, Chief Marketing Officer
