304% Growth Beyond Amazon
How Dolu launched multiple marketplaces and expanded into multiple EU markets.
Established in 1975, Dolu is a toy manufacturer that provides products and services at global standards by reaching the international market network. Dolu maintains its leading position in plastic toys and baby supplies in different product categories.
- Advertising Management: Increase ad spend and optimization for brand and product awareness
- Content Strategy: Building out A+ content to ensure listings are in a good place and demand is maximized
- Forecasting Demand: Effective flow planning to ensure good in stocks during the key summer season
- Brand Protection: Prevent competitors from stealing their share of market across Amazon and other channels.
- Special Make Up Products: Partnered on unique colorways that increased their assortment and gave them a unique offering the market.
- BSR Optimization: Took items from launch to #1 in category, then expanded into legacy items.
Spreetail has served as Dolu’s ecommerce department and is on track to execute growth in Germany this year while preparing to launch additional EU markets. The Spreetail team supports them by identifying growth opportunities — SKUs lacking Prime eligibility, SKUs suited for an advertising strategy, SKUs with a pricing advantage in the market, and new country launches — and we provide full-year orders to help reduce their production and operational costs.
