Reaching the Top 1% of the Automotive Category

How Parkit360 took over Amazon and expanded into new marketplaces.

Marketing & Advertising
Marketplace Expansion
Ship Speed
Overview
Spreetail revitalized Parkit360’s Amazon listings, expanded to Walmart, Target, and eBay, optimized inventory and fulfillment, and launched efficient ad campaigns — boosting sales and placing them in the top 1% of the Automotive category.

Parkit360 manufactures battery-powered trailer dollies that make moving any trailer an efficient process. The dollies are lightweight and significantly increase maneuverability in tight spaces. Parkit360 has been incorporated since 2009 and is based in Ontario, CA.

Results
Advertising-Driven Revenue
From 5.4% to 9% within 30-days
Advertising Efficiency
Maintained 1.7% ACoS —well below the 10% industry benchmark.
eBay Success
Achieved a 6% ACoS while driving incremental awareness and sales.
Customer Acquisition
Amazon advertising brought new customers into the brand ecosystem.
New Marketplaces
Expanded to Walmart, Target, and eBay.
The Challenge
Parkit360 manufactures best-in-class products but lacked some fulfillment capabilities that hindered their website sales:
Limited Marketing & Advertising
Parkit360 struggled to drive traffic or build awareness.
Insufficient Fulfillment
Inability to meet delivery expectations led to delays and lost sales.
No Marketplace Expansion
Over reliance on a single channel limited growth potential.
Poor Inventory
Frequent stockouts and excess inventory - disrupting sales.
Weak Content
Unoptimized listings reduced visibility.
Our Strategy
Through monthly forecasting, our team was able to anticipate demand and maintain optimal inventory levels that helped set the stage for promotional strategies:
  • After refreshing Parkit360’s Amazon business and optimizing content, Spreetail launched products on additional marketplaces including Walmart, Target and eBay.
  • Optimized logistics by routing product through Parkit360’s US warehouse, allowing for seamless distribution to Spreetail’s seven nationwide fulfillment centers.
  • Implemented monthly forecasting to plan for inventory volume and long-term success.
  • Launched a 60-day Co-op promotion that aligned with the brand's industry and target audience.
  • Placed a second purchase order for over 4x the amount of the original order, procuring the inventory levels to successfully deliver on increased demand.
The Bigger Impact

Spreetail partnered with Parkit360 to exclusively carry their discontinued inventory, enabling the brand to focus on its core product offerings through owned channels. This strategic shift, combined with Spreetail’s optimization efforts, significantly improved the average Amazon sales rank of all listed products—placing them within the top 1% of the Automotive category. The resulting increase in visibility helped drive strong sales momentum across the channel.

Spreetail and Parkit360 improved the brand’s Amazon sales rank to #43,020 within the Automotive category (previously #666,885). As of November 2021, they are #7 in the Trailer Dollies category and #612 in Trailer Accessories.





Each product on Amazon has a unique rank within its category. The number shows how well a product is selling compared to other products within that category. The lower the number, the better the product is performing.