Rev-a-Shelf's Seamless Transition from 1P to 3P Selling

How Rev-A-Shelf expanded marketplace reach, optimized listings, and unlocked new revenue by transitioning from 1P to 3P with Spreetail.

Inventory Management
Marketplace Expansion
Content Optimization
Overview
Spreetail helped Rev-A-Shelf streamline fulfillment for fast-moving products and expanded their reach to seven new marketplaces. Our team also optimized listings, created A+ Content, and launched targeted ads to boost sales and visibility.

Rev-A-Shelf was established in 1984. Their product line began as metal and polymer Lazy Susan components built for the largest U.S. cabinet manufacturers. Since then, Rev-A-Shelf has grown to be the market-leading innovator of quality, functional residential cabinet storage and organizational products with a worldwide presence from the US to Europe, Asia, and Mexico.

Results
25% Channel Diversification
From 5.4% to 9% within 30-days
Boosted Keyword Conversion
Enhanced content drove stronger demand and conversion for key Amazon search terms.
15:1 ROAS
March 2022 ad campaigns delivered 15% of monthly revenue at a 6.5% conversion rate and $15 return for every $1 spent.
The Challenge
Although Rev-A-Shelf was operating a thriving, multi-million-dollar 1P partnership with Amazon, the company was experiencing common pains of the 1P relationship including:
Limited Pricing Control
Pricing was consistently out of alignment with the market.
Inventory Stockouts
Poor inventory visibility led to stockouts that stalled momentum.
Oversized Fulfillment Challenges
Inconsistent Content
Unoptimized product content tanked visibility and conversions.
Underperforming Ads
Ineffective ads failed to convert or reach the right audience.
Our Strategy
Spreetail’s business model allowed us to quickly take over many of Rev-a-Shelf's highest volume SKUs on Amazon – keeping products in stock and gaining more control all while keeping Prime status:
  • Placed regular, large purchase orders (PO) from Rev-A-Shelf, with an average value above $270,000.
  • Scaled logistics and ship large items in 2 days or less.
  • Launched Rev-A-Shelf on seven new ecommerce channels.
  • Optimized listings and created Enhanced Brand Content on Amazon, Home Depot, and Wayfair.
  • Managed advertising campaigns across Amazon, Wayfair, Target, eBay, Walmart, and Home Depot.
The Bigger Impact

Rev-a-Shelf's continued inventory planning and stock management has generated a fill rate of 95% or above. This has resulted in having access to products within all critical fulfillment centers, thereby driving eligibility for shipping programs like Amazon Prime and successfully meeting customer demand.

“Ecommerce is not going away. You can partner with a 3PL company to help with your logistics and/or partner with an ecommerce company that helps manage your sales channels, but why not get one who does both? Top to bottom Spreetail has the entire package and continues to reinvest in their platforms and their workforce. As a manufacturer ourselves, this allows us to concentrate on creating the necessary digital content, development, and innovation of new products and to have a more comprehensive strategy in working with Spreetail. We are a 40-year-old company and walked away from multi-millions in 1P business to move to Spreetail’s platform and haven’t looked back.”

- Steve Jones, CO-Owner