64% YoY GMV Growth
How Strata diversified their assortment and optimized listings to achieve category success.
Founded in 1987 as a family business, Strata has grown into one of the UK’s leading makers of home storage and garden products, proudly manufacturing in Britain. Over the years they’ve continued to welcome names like Ward and Sankey into the Strata family and evolve both their design and sustainability credentials.
- Marketplace Expansion: Launched the brand in Germany and will soon be launching them in France – effectively increasing market share across the UK and EU.
- Listing Optimization: Pricing and content strategy across multiple builds of their storage box products for visibility and variation.
- Order Forecasting: Provide extended outlooks to ensure that products stay in stock so their listings remain top of search and BSR is maximized.
Spreetail’s relationship with Strata is a genuine partnership marked by strong mutual commitment, with each side operating almost as an extension of the other—Spreetail effectively functioning as the brand's ecommerce division. Building on that foundation, Spreetail will be helping Strata in launching a new, co-branded initiative that will expand their exclusive product lineup across categories such as water containers, planters, and storage boxes, while also pursuing international expansion as a key growth lever: having already established a presence in Germany, they plan to extend into France, Italy, and Spain in 2026.
