Expanding into Global Marketplaces

How Tricam Industries improved sales rank by over 99% in just 30 days.

1P & D2C Profitability

Marketplace Expansion

Content Optimization

Overview

Tricam and Spreetail have been partners in the USA since 2017. Tricam previously focused mainly on their B2B business and were looking for a partner to bring their products directly to consumers via online channels. Since partnering, Tricam and Spreetail’s relationship has evolved, having Spreetail launch many of Tricam’s new-to-market items in the ecommerce space.

Tricam Industries is a leading consumer products company that produces outdoor recreation equipment, garden & lawn carts, and indoor step stools. Tricam is headquartered in Eden Prairie, Minnesota, USA, and was founded in 1993, originally producing construction and mining equipment.

Results

Top-Ranked

From 5.4% to 9% within 30-days

Rapid Rank Climb

Boosted Lawn & Garden rank from 581,282 to 725 in just 30 days.

High-Impact Advertising

Ads drove 56% of sales with an impressive 7:1 ROAS—well above benchmark.

Expanded Options

Added two new color variants to the best-selling black cart to grow assortment and appeal.

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The Challenge

From moving into the retail sector to entering the UK market, Tricam needed a partner to expand their reach, launch products, and optimize operations – enter Spreetail.

Unoptimized Listings

Poorly structured listings with weak content and visuals.

No Go-To-Market Strategies

Struggled to generate momentum and maximize early-stage sales.

Lack of Sufficient Marketing and Advertising

Needed targeted marketing to maximize brand visibility and sales.

Our Strategy

After extensive brand and market research, Tricam entered the UK market as a launch partner for Spreetail Europe. While Spreetail strengthened Tricam’s online presence by conducting a comprehensive brand audit, we used findings to fuel robust sponsored ad campaigns, effectively introducing their product into the competitor market.

Spreetail completed a brand audit of all purchased SKUs to identify and improve listings and content, including building out Enhanced Brand Content for current and new SKUs.
Spreetail grew Tricam’s UK assortment from one item to eight items, laying the groundwork to grow Tricam’s UK presence through 2023.
Spreetail created A+ Content for the company’s best-selling Gorilla Cart listing to drive conversion.

The Bigger Impact

When preparing to launch in the UK, Spreetail quickly realized that Tricam’s outdoor folding wagons would be a great fit for the UK Garden market. In 2022, Tricam agreed to be an initial launch partner to Spreetail Europe, providing marketing funds to create robust sponsored ad campaigns. This allowed Spreetail to launch a brand-new item in a busy garden sector.

"Spreetail has been an excellent partner for us in launching our Gorilla brand in the UK. The Spreetail team is responsive and knowledgeable about the UK market and was instrumental in our successful launch and ongoing business. Spreetail is always easy to work with and focused on driving business profitably for our brand. We are very pleased with our growing relationship with Spreetail in the UK.”

- Jordan Bayersdorfer, National Account Manager; Tricam Industries

From Cold Launch to Top 2% on Amazon

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67% Market Share Growth in 30 Days

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4x Omni-channel Ecommerce Growth in 6 Months

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