Business Updates

Spreetail Joins TikTok Shops in New Marketplace Expansion Efforts

November 7, 2023
November 7, 2023

Spreetail Joins TikTok Shops in New Marketplace Expansion Efforts

Stevie Howard

Spreetail is committed to increasing our brand-partner's ecommerce market share across the globe while improving their operational costs. It is our job to be on the cutting edge of ecommerce and reach more customers for our partners. That's why we are excited to announce the launch of Spreetail on TikTok Shops. By leveraging influencer marketing and integrating the seamless buying experience with our industry-leading fulfillment network, we have already seen results to get excited about.

Key Takeaways:

  • What are TikTok Shops
  • How Do TikTok Shops Work
  • How is Spreetail Using TikTok Shops
What are TikTok Shops?

In September, TikTok announced they would be launching a shopping platform within the social media app itself. This new shopping feature will include a LIVE shopping feed, shoppable videos, a new “Shop” tab where customers can view a storefront, and an actual shop page where brands can display a product catalog. For brands this creates an opportunity to capture the potential of social commerce in its infancy.

Already TikTok and brands alike are reaping the benefits and we’ve found the stats to prove it:

  • 1.53 billion users worldwide
  • Commerce sales to reach $68.92 billion in the U.S. alone in 2023
  • 33.3% of TikTok users will make purchases via the platform in 2023
  • 78% of small businesses say TikTok ads drive profits
  • 55% of TikTok users have bought something after seeing the brand on the app
How Do TikTok Shops Work?

TikTok Shop enables brands to showcase and sell products for the TikTok community to discover and purchase. Their all-in-one application allows brands to browse, select and add products into in-feed videos and LIVE to start selling and track performance. Brands also have the chance to work with content creators to provide affiliate commission from products being promoted. They can easily contact brands directly to request free products to promote and connect to leading brands to gain access to potential long-term commercial collaboration opportunities, effectively creating a win-win-win situation for brands, creators, and customers.

When it comes to setup, TikTok has made it easy to integrate with some of the most used shopping platforms including Shopify, where you can use the app to create video ads, track results, manage your shopping tab, and track your orders, and BigCommerce, that automatically installs the TikTok Pixel on your storefront so that you can track the results of your advertising campaigns and redirect to your BigCommerce store for a seamless checkout experience.

How is Spreetail Using TikTok Shops?

With this expansion into TikTok, Spreetail can now help brand partners sell directly to customers without leaving the TikTok app, meaning customers can see products in their feed, read descriptions and features, and buy it all in the same place.  

Outside of these advantages for the customers, through TikTok’s new system Spreetail will be able to more easily manage influencer marketing deals, prices, and product distribution. In fact, early adopters working with Spreetail are already showing signs of success despite still being in a testing and learning phase.

Here is what Kelsey Hearnen, Chief Channels Officer, had to say about the new offerings:

“TikTok is launching a new shopping experience with a growing user base of 150+ in the US.  On TikTok shops Spreetail can partner with content creators who engage with audiences suited for our brands and leverage the benefit of a marketplace.” -  Kelsey Hearnen

As ecommerce expands, so will our efforts to enhance the experience of the brands we work with. It is our mission to accelerate and propel our partners to maximize growth. This new venture into the world of social network ecommerce allows us to do just that. If you would like to get in touch with our experts to see how we can aid in your marketplace expansion efforts,  get in touch here.

Stevie Howard

Digital Marketer

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