Where We Started

The relationship started years ago when Clam Outdoors took a big step in tackling the out-of-stock issues they experienced with their 1P partner. What was a disjointed strategy, that ultimately cost them in sales and revenue, became an opportunity to have Spreetail act as a back-filler for inventory and fulfillment.

Clam Outdoors Pain Points:
  • Partnerships with multiple 3P providers
  • Amazon 1P partner with a minimal relationship and few Prime advantages
  • Inconsistent product pricing
  • Lack of value proposition
  • Lack of control between channels which erodes omnichannel optimization

Our Proposal

To help Clam level up we proposed an executive strategy with a main focus on their pop-up canopy products due to their popularity in ecommerce sales. Our aid involved analyzing two major components of the revenue equation – competitive price and availability.  

Retail pricing strategies for Clam Corp popup canopies had a history of being inconsistent and non-reflective of the competitive marketplace. To establish next steps, Spreetail conducted a full retail analysis to better understand how Clam and Spreetail could offer more value to customers to capture market share and drive cost efficiencies.

Product availability was a constant struggle for Clam as they worked to keep up with demand and offer the best service to customers without being a Prime seller. To counteract these short-comings, Spreetail formulated a strategy allowing Clam to increase availability, become Amazon sponsored, and expand further into new marketplaces providing more accessibility for consumers.

  • Take over all Quick Set/pop-up item listings
  • Rebuild and optimize entire Amazon storefront
  • Build out complete keyword and ads strategy for both on and off Amazon
  • Implement content adjustments including image overhauls, infographics, branding, and creating synergy across all channels
  • Expand product assortments (colors and sizes)
  • Explain go-to-market launch strategies for new product lines
  • Optimize market-competitiveness
Brand Overview
  • Clam Outdoors began as a manufacturer of quality ice fishing equipment in 1980. Their vision was to provide reliable, quality products that enhanced the outdoor experiences. They started as a local small business, but have grown to an all-seasons manufacturer of quality outdoor products with an international reach.

  • Spreetail Partner Since
  • Location
  • Products
    • Popup canopies
    • Fishing shelters
  • Areas of Focus
    • Non-Prime Status
    • Brand Control Issues
    • Marketing & Ad Optimization
    • Marketplace Expansion


During 2018, Spreetail and Clam established a collaboration that made a massive positive impact on the revenue and success of their popup canopy products. By implementing strategies around increased stock, pricing adjustments, and overseas production, Clam launched in all the relevant major marketplaces that Spreetail partners with. Through 2019 and the pandemic of 2020 they captured leads and continued to drive up volume.


buy box win rate


Best Seller Rank improvement


increase in top-line order dollars

"While working with Amazon 1P offered incredible growth on some of our key product categories, the lack of partnership on forecasting and planning led to wild swings of inventory – one day we’d be out of stock and canceling orders and a few months later we’d have an over inventory situation when projected purchases didn’t materialize.  By partnering with Spreetail we are better able to manage and plan our inventory flows.  While many 3P providers can list products on Amazon and provide an avenue to sales, few others can be the ‘one stop shop’ that Spreetail is.  Beyond a classic vendor/seller relationship working side by side to upgrade content, create A+ listings, and manage marketing services Spreetail has been a valuable partner in navigating the Amazon landscape.”

- Lucas Matzke, VP of Sales

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