4x Omni-channel Ecommerce Growth in 6 Months

How Hypristine relaunched with Spreetail and grew from 0% to 3% marketshare.

Prime Badging

Marketplace Expansion

Overview

Hypristine partnered with Spreetail to overcome ecommerce and logistics gaps limiting their growth. Spreetail restored Prime eligibility, optimized Buy Box performance, streamlined the supply chain, and expanded distribution into Lowe’s, Walmart, and beyond.

Established in 2022 by a group of leading physician-scientists, Hypristine is dedicated to transforming the hypochlorous acid market. Recognizing the shortcomings of existing products, the Hypristine team devised a state-of-the-art manufacturing facility from the ground up and developed a pioneering stabilization process.

Results

Market Share Relaunch

From 5.4% to 9% within 30-days

Marketplace Expansion

Launched across 4 new online marketplaces including eBay, Lowe’s, and Walmart.

Best Seller Rank

In Health & Household went from 11,743 to 4,822.

Sales Growth

Grew units sold an average of 4x across Amazon over the course of 6 months.

Buy Box Wins

Went from 87% win rate to a consistent 91%.

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The Challenge

Hypristine initially aimed to manufacture wholesale, but quickly realized sustainable growth required a shift to steadier ecommerce sales.

Limited Operations

Expertise was concentrated on product science, with limited resources dedicated to distribution, logistics, and marketing.

Non-supportive Infrastructure

Lack of experience and bandwidth to manage fast-changing marketplaces like Amazon and other online channels.

Narrow Assortment

Sales were limited to a small number of SKUs and relied solely on Amazon, increasing risk and constraining growth.

Inventory Constraints

Faced recurring issues with Prime availability, storage limitations, and unreliable pickups, leading to stock disruptions.

Content Challenges

Listing content issues resulted in deactivations, creating ongoing operational friction, and lost sales.

Our Strategy

Over the past few months, Spreetail has worked to become a true partner to the Hypristine team, working on overall brand growth, improving processes, and expanding products.

Brand Collaboration: Established consistent weekly meetings to identify issues early, align priorities, and continuously optimize.
Content Optimization: Improved listing content to reduce deactivations and increase conversion rates, driving stronger sales.
Procurement Efficiency: Partnered on ideal configurations and sizing to align with the brand’s manufacturing process and reduce friction.
Channel Expansion: Launched new bundle ASINs and expanded distribution beyond Amazon into Lowe’s, Walmart.com, and TikTok Shop

The Bigger Impact

Hypristine has grown 4x in 2025 and is on pace to 4x again in 2026. Spreetail is a huge part of that growth plan as we manage fulfillment and distribution, allowing Hypristine to focus on areas of expertise and have confidence that Spreetail can maximize economies of scale and be with them for the foreseeable future.

“Spreetail’s partnership has allowed Hypristine to focus on our product and people as Spreetail has taken on a significant part of our process related to getting our product to the actual customer. The logistics and distribution space is not what we want to be known for and to have dedicated experts to outsource this very frustrating role is invaluable.”

- Bubba Chisholm, Hypristine Co-Founder

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