26% Improvement in CTD Led to 75% Increase in Sales
How Crown Shades went from FBA to Amazon Prime eligibility and cut their delivery time by 10+ hours.
Spreetail led Crown Shades' inventory planning and distribution, handling the Seller Central integration and Amazon Prime qualification processes before inventory landed.
Crown Shades is a member of the Neosheng Commerce (US) LLC brand family, who owns nearly 50 patents on technologies used in the design of their products and manufacturing. The Crown Shades brand was founded in 2012 with the invention of the Center Lock System that most of their canopies utilize.
Crown Shades struggled with overall fulfillment – identifying it as a significant weakness. They needed a bigger team with greater capabilities who could help them achieve quicker delivery times.
Our platform services fulfillment team got to work guiding Crown Shades through the Amazon Prime qualification process.
- Prime Eligibility: Winning the coveted Prime Badge to aid in brand trust and secure faster delivery times.
- Marketplace Expansion: Gained approval to open stores on new marketplaces such as Target.com.
- Forecasting and Planning: Weekly reviews to identify inventory shortages and optimize replenishment timing and quantities.
- Ocean Freight Contracts: Secure competitive ocean rates and convenient end-to-end shipping services.
- Ecommerce Operations: Leverage expertise on review programs and new-to-market product strategy.
- Advanced Reverse Logistics: Resell returned products to optimize recovery margin on open box and used items.
Faster delivery, higher in-stock availability, and reduced operational disruptions have all contributed to stronger conversion rates and more consistent revenue. Looking ahead, we see our partnership expanding into broader marketplaces and continued collaboration on efficiency. As Crown Shades grows, Spreetail will continue to play a key role in scaling fulfillment capabilities and supporting long-term strategic goals.
"There's not a day that goes by that we aren't having some type of business driving conversations with Spreetail — pricing, assortment expansion, content optimization, buy box % improvements. Our Spreetail Team is exceptional and very attentive to driving business.”
Simon Yang, Crown Shades CEO
