Where We Started

The Spreetail, ChargePoint relationship is a young but flourishing partnership. Though mostly known for their software and hardware capabilities, leaders at ChargePoint made a significant push towards direct to consumer selling of their charging products. To tackle this endeavor, they relied on the experts at Spreetail to not only create meaningful strategies, but management and optimize the already existing, but struggling, online presence.

ChargePoint Pain Points:
  • Lack of marketing
  • Slow shipping speeds
  • Brand control (multiple sellers)
  • Go-to-market strategies
  • Brand story and product education content
  • Out of stock inventory management

Our Proposal

At the start of our partnership, Spreetail took specific ownership of an individual SKU to help optimize content and listings. Our team of copywriters and designers created long-form, educational content focused on informing their new audience (new EV owners) of their product, the importance of finding the right charger for your vehicle and home, and more.

In tangent with optimizing current marketplace presence, Spreetail utilized our third-party partnerships to implement brand control. This allowed us to nullify any unauthorized sellers while working to enhance the brand perception of ChargePoint across Amazon and other key marketplaces including Home Depot, Best Buy, Ebay, and Lowes.

Near the end of the year, Spreetail and ChargePoint partnered to create an effective go-to-market strategy for their new product – the Home Flex Hardwire. This included content creation for educational purposes and optimizing shipping and fulfillment capabilities to serve their launch across 12 different platforms (all powered by Spreetail).

  • Take over single SKU product to perfect and expand
  • Listing management across all marketplaces
  • Amazon deals promotions
  • Content creation focused on customer education
  • Go-to-market strategy surrounding new product launch in both United States and Canada
  • Inventory and fulfillment management
  • Brand control measures against smaller, unauthorized sellers
  • Overall marketing and advertising material and strategies
Brand Overview
  • Since 2007, years before the surge in EV (electric vehicle) products, ChargePoint has made it their mission to offer the best EV charging experience for everyone involved in the shift to electric mobility – from multi-vehicle fleets to single-car family homes.

  • Spreetail Partner Since
  • Location
  • Products
    • EV charging solutions
    • Integrated software, hardware, & services.
  • Areas of Focus
    • B2C Retail
    • Listing Optimization
    • Fulfillment
    • Brand Management
    • A+ content
    • Out of Stock Logistics


Through ChargePoint’s partnership with Spreetail they have seen a positive impact on their online presence and accelerated sales. Launching multiple initiatives with Spreetail teams at the helm has created a “Kleenex” effect, making ChargePoint a stable brand in EV and sustainability. As they look towards the future, our partnership continues to grow by means of brand exclusivity and continued efforts of both product and marketplace expansion.


spot in Electric Vehicle Charging Stations on Amazon for over 25 straight weeks.


better performance than daily average on 2023 Lightning deals.


lift during Cyber-5.

"Spreetail is clearly a leader in the space with very, very fast fulfillment across all of North America and expertise in both brand strategy and customer service. Knowing that Spreetail can help us optimize our listings, optimize our brand in various locations – we really see Spreetail as an extension of our business, and that is one of the things we appreciate most about our relationship.”

- Rebecca Paruch, Director of Residential Business Development

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