Know What Really Drives Growth.

Name: True Ads
Brand: Spreetail
Availability: InStock

True Ads is Spreetail’s causal AI engine that measures the true incremental impact of every ad dollar. It eliminates wasted spend, protects against cannibalization, and drives incremental growth across every marketplace.

Find Your Real Lift

Up to 50% wasted spend eliminated

Campaign-level incrementality across all targeting types

Fully integrated with Smart Shelf, Spreetail's Operating System

The Problem With Advertising Today? Most “Growth” Isn’t Truly Incremental.

Marketers spend more each year, but performance doesn’t follow. That’s because ad platforms optimize for activity—clicks and ROAS—not for causal, incremental sales that wouldn’t have happened anyway.

Buying sales you’d get anyway

investing in cannibalizing campaigns

Inflated ROAS hiding true results

No clarity on rank or share lift

Incremental GMV

Incremental Margin

Organic Rank Movement

Keyword-Level Market Share

Diminishing Returns Curves

Your Advertising Should Create Net-New Revenue.

True Ads proves the incremental lift of every ad dollar—showing what’s working, what’s wasting money, and where growth actually comes from. It links paid efforts to organic rank and market share, giving you a complete causal picture.

It doesn’t just report performance—it reshapes your entire ad strategy around incremental outcomes.

Find Your Real Lift

The Industry’s First Campaign-Level Incrementality Engine

Built on Spreetail’s marketplace scale and proprietary ad data, True Ads works across all major channels and targeting types.

Causal AI Incrementality Engine

True Ads uses causal inference to reveal which ad dollars drive net-new revenue, and which to cut.

Quantifies incremental GMV & margin
Identifies non-incremental spend automatically
Models diminishing returns for every campaign

Campaign-Level Incrementality Measurement

True Ads is the first engine to tie together:

Organic rank
Competitive share
Search demand
Keyword-level performance
All targeting and match types

Market Share & Organic Rank Integration

Tracks how advertising impacts your long-term brand growth:

Organic rank lift
Market share shifts
Channel-specific performance
Competitive movement in your category

Unified Profit Intelligence

All your growth indicators in one place:

Incremental revenue

Organic lift

Profit-positive campaign signals

Incremental margin

How It Works

Ingest Marketplace Data

True Ads ingests ad activity, organic signals, competitive data, search demand, and sales behavior across all channels.

Causal AI Analysis

Models the true impact of each variable—campaign, keyword, match type, creative—on incremental demand.

Detect Waste & Cannibalization

Automatically flags non-incremental dollars and wasted spend.

Reallocate to High-Return Opportunities

Prioritizes campaigns, targeting, and terms that generate True Ads

Deliver Ongoing Lift Modeling

Continuous feedback loops ensure performance improves monthly, not quarterly.

How It Works

Ingest Marketplace Data

True Ads ingests ad activity, organic signals, competitive data, search demand, and sales behavior across all channels.

Causal AI Analysis

Models the true impact of each variable—campaign, keyword, match type, creative—on incremental demand.

Detect Waste & Cannibalization

Automatically flags non-incremental dollars and wasted spend.

Reallocate to High-Return Opportunities

Prioritizes campaigns, targeting, and terms that generate real lift.

Deliver Ongoing Lift Modeling

Continuous feedback loops ensure performance improves monthly, not quarterly.

Cut the Waste. Scale the Wins.

Drive More Profit From the Same Budget

Redirect wasted dollars into high-return opportunities for instant profitability lift.

Protect Against Cannibalization

Stop paying for sales you would’ve earned anyway.

Scale With Confidence

Know exactly where diminishing returns begin—before you waste another dollar.

Make Better Decisions Faster

See which campaigns, terms, and products actually grow your business.

Transform Advertising Into a Profit Engine

Partners using True Ads achieved 78% YoY growth in incremental ad revenue.

Ready to See Your Real Lift?

Cut wasted spend. Grow organic share. Turn advertising into a predictable profit engine.