26% Improvement in CTD Led to 75% Increase in Sales

How Crown Shades went from FBA to Amazon Prime eligibility and cut their delivery time by 10+ hours.

Prime Badging

Ship Speed

Overview

Spreetail led Crown Shades' inventory planning and distribution, handling the Seller Central integration and Amazon Prime qualification processes before inventory landed.

Crown Shades is a member of the Neosheng Commerce (US) LLC brand family, who owns nearly 50 patents on technologies used in the design of their products and manufacturing. The Crown Shades brand was founded in 2012 with the invention of the Center Lock System that most of their canopies utilize.

Results

From FBA to SFP

From 5.4% to 9% within 30-days

Delivery Promises

From a 90% on-time delivery rate to 93% on average

Increased Sales

An overall 75% increase in sales since working with Spreetail

Stockout Reduction

Went from virtually no OOS inventory tracking to maintaining a mere 6.9% on average

Elevating Listings

Conversion rate went from 2.94% to 3.82% - a 30%+ improvement

Spending Wisely

Dropped ACOAS by 19%+ from 12.69% to 10.17%

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The Challenge

Crown Shades struggled with overall fulfillment – identifying it as a significant weakness. They needed a bigger team with greater capabilities who could help them achieve quicker delivery times.

Slow Delivery

42+ hour click-to-delivery times

High Cost

FBA restricted advertising dollars hindered further operational investment

Lack of Analytics

No insight into inventory or demand, making forecast planning non-existent

Our Strategy

Our platform services fulfillment team got to work guiding Crown Shades through the Amazon Prime qualification process.

Prime Eligibility: Winning the coveted Prime Badge to aid in brand trust and secure faster delivery times.
Marketplace Expansion: Gained approval to open stores on new marketplaces such as Target.com.
Forecasting and Planning: Weekly reviews to identify inventory shortages and optimize replenishment timing and quantities.
Ocean Freight Contracts: Secure competitive ocean rates and convenient end-to-end shipping services.
Ecommerce Operations: Leverage expertise on review programs and new-to-market product strategy.
Advanced Reverse Logistics: Resell returned products to optimize recovery margin on open box and used items.

The Bigger Impact

Faster delivery, higher in-stock availability, and reduced operational disruptions have all contributed to stronger conversion rates and more consistent revenue. Looking ahead, we see our partnership expanding into broader marketplaces and continued collaboration on efficiency. As Crown Shades grows, Spreetail will continue to play a key role in scaling fulfillment capabilities and supporting long-term strategic goals.

"The partnership feels collaborative and solution driven. Spreetail communicates proactively, responds quickly to operational issues, and consistently works with us to improve performance. Their team treats our business as if it were their own and continuously looks for ways to optimize our logistics, reduce costs, and enhance customer experience. We view Spreetail not just as a service provider, but as a trusted extension of our operations team.”

- Simon Yang, Crown Shades CEO

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