4
min read
Ship Speed
From Missed Promises to 95% On-Time Delivery
Spreetail cut delivery speed from 7 days to just 1.6.
Ship Speed
Overview
Spreetail’s partnership with a high-end pet brand helped solve a critical fulfillment problem. They were able to gain efficiency that then fueled a 60% lift in unit sales while actually reducing advertising spend by 5%. Spreetail has since expanded the brand across Amazon, Amazon CA, and beyond.
Results
Category Sales Rank
Improved from 54 to 5 achieving top 0.08% in category
Delivery Promise
From missed delivery windows to 95% on-time delivery
Generating Demand
4k+ items sold within the first 30 days of launch
Advertising ROI
ROAS sits at $15 - $8 above benchmark
The Challenge
Before partnering with Spreetail, the brand was held back by slow fulfillment that limited competitiveness and sales potential.
Slow Delivery Speeds
Click-to-delivery times sat at 7 days, well behind the speed customers expect from top-performing listings.
Limited Channel Presence
No established, coordinated footprint across marketplaces beyond its core channel.
Our Strategy
Spreetail focused on solving the fulfillment bottleneck first, then used that improved speed as a foundation for broader channel growth.
- Fulfillment Optimization: Cut click-to-delivery speed from 7 days to 1.6 days, directly improving customer experience and competitiveness.
- Efficient Advertising: Reduced TACOS spend by 5% while still driving a60% lift in unit sales, reflecting smarter, more targeted ad investment.
- Multi-Channel Buildout: Established a coordinated presence across Amazon, Amazon CA, and Lowe's.
- Big-and-Bulky Fulfillment Expertise: Leveraged Spreetail's ability to move heavy, bulky items quickly — a core differentiator few competitors can match
- Full-Service Support: Paired fulfillment strength with advertising, listing operations, and other support services under one partnership.
The Bigger Impact
By solving the fulfillment speed problem first, Spreetail gave the brand a foundation to grow more efficiently across every channel. The now-found combination of speed and efficiency has made expansion into new channels a natural next step rather than a risk.
Looking ahead, the partnership is focused on continued channel and assortment expansion — including a potential move into TikTok, supported by Spreetail's TikTok team — as well as exploring how Spreetail's fulfillment services could support the brand's DTC selection.
