67% Market Share Growth in 30 Days
How Volume Brands used DSP and PPC ads to take over the Kitchen Trash Can Category.
Volume Brands is a family-owned company founded in 1983, based in Vernon, California. They provide innovative productson Trash, Recycling & Compost, Organization, Kitchenware, Cleaning, and Laundry. Volume Brands partners with the Clorox Company to bring brands for a better life, marketed under Glad, Clorox, and Pine-Sol.
- Exclusivity: Unified multiple retail channels under one strategic partnership.
- Investing in Incrementality: Coordinated advertising strategy and spend across platforms for greater efficiency.
- Content Optimization: Revamped product content to improve conversion and performance.
- Go-to-Market Strategy: Leveraged deep category and item-level research to guide expansion and product launches.
- Big-and-Bulky Solutions: Provided reliable, efficient fulfillment for larger and bulkier products
The Volume Brands’ partnership has transformed the brand’s ability to grow and operate efficiently across ecommerce channels. With streamlined communication, transparent collaboration, and a shared growth strategy, the brand now works closely with Spreetail to identify new product opportunities and optimize fulfillment.
Looking ahead, Spreetail will continue playing a key role in bringing new products to market, expanding category presence, and driving sustainable growth through research-driven insights and efficient, multi-channel execution.
