136% GMV Growth for Popular Outdoor Playground Equipment Brand

How a popular UK brand successfully expanded into the US market.

Brand Protection
Content Optimization

By tapping into Spreetail’s fulfillment network and marketplace expertise, the brand avoided building new operations from scratch—gaining faster shipping, stronger visibility on platforms like Amazon, and major cost savings.

The Results
Amazon Sales Growth
60% YoY increase in Amazon GMV.
Category Market Share Gains
Expanded from 14% to 21% share in key categories.
Marketplace Expansion
240% YoY growth across non-Amazon channels like eBay, Lowe’s, & The Home Depot.
Higher Ad Efficiency
Improved return on ad spend (ROAS) to $15.
Promotional Event Impact
300% lift during 2023 Cyber-5 promotional period.
Stockout Reduction
89% YoY improvement in out-of-stock rate as of January 2025.
About the Client

Spreetail’s partnership with a leading outdoor playground equipment company helped accelerate its entry into the U.S. market, delivering impactful results and streamlined growth.

The Challenge

Our strategic collaboration enabled the brand to focus on its core business while we handled the rest:

Limited Marketing Presence
No dedicated campaigns to build brand awareness or demand in the U.S.
Slow Shipping Speeds
Long delivery times created friction for new U.S. customers.
Brand Control Challenges
Multiple third-party sellers created inconsistent pricing and messaging.
Unclear Go-to-Market Strategy
No defined plan to launch products or scale across key marketplaces.
Missing Product Education Content
Lacked content that explained brand value and product use.
Inventory Gaps
Inconsistent stock levels led to missed sales and poor customer experiences.
Prime Badge logo
Our Strategy

Our team took strategic ownership of a key SKU to enhance product content and optimize marketplace listings:

  • Centralized and optimized product listings across all marketplaces.
  • Strategic use of deals and promotions to boost visibility and sales.
  • Developed product content focused on informing and converting customers.
  • Go-to-market strategy executed across the U.S. and Canada.
  • Improved availability through proactive inventory and logistics management.
  • Implemented controls to limit unauthorized third-party sellers.
  • Developed cohesive creative assets and ad strategies to drive growth.
The Bigger Impact

Our partnership with ChargePoint expanded their reach beyond Amazon into Walmart, eBay, Target, and Home Depot—driving 240% YoY growth in non-Amazon sales. Listing improvements led to a 12% sales lift and 71% better BSR. Optimized ad strategies cut costs by 6.8% while boosting revenue by 64.4% and ROAS by 76.4%.

136% GMV Growth YoY for Popular Outdoor Playground Equipment Brand

Marketplace Expansion
Prime Badging
Ship Speed
Opportunity

Spreetail’s partnership with a leading outdoor playground equipment company helped accelerate its entry into the U.S. market, delivering impactful results and streamlined growth.  

By leveraging Spreetail's comprehensive fulfillment infrastructure and marketplace expertise, the brand overcame the complex challenges of international expansion, including logistics, technology, and operational costs. Instead of building new operations from scratch, the company tapped into Spreetail’s established network, ensuring faster shipping, greater visibility on platforms like Amazon, and significant cost efficiencies.  

This strategic collaboration enabled the brand to focus on its core business while achieving impressive market success.

Pain Points:
  • Lack of marketing
  • Slow shipping speeds
  • Brand control (multiple sellers)
  • Go-to-market strategies
  • Brand story and product education content
  • Out of stock inventory management
Our Proposal
Spreetail proposed a comprehensive solution by leveraging our seven strategically located fulfillment centers across the United States. This network ensured fast delivery times and efficient stock balancing, enabling the brand to meet customer expectations for prompt service. We then utilized our partnerships with platforms such as Amazon to generate exposure and familiarity, and freight carriers such as FedEx to lower costs and increase efficiency.

Through comprehensive API and IT solutions that facilitated automation and provided essential reporting capabilities, our technology and digital teams could manage logistics and operations. Through this additional support, Spreetail created seamless integrations to meet reporting and automation requirements
Results
Spreetail has forged a close partnership with the outdoor equipment brand, acting as a business extension to fully understand goals and provide support where needed. Through our efforts, we’ve created a competitive advantage by offering multiple shipping options, faster delivery times, and maximum fulfillment efficiency.  

With the groundwork laid, Spreetail is now focused on achieving Amazon's "Prime Badge" for the brand, which will further boost conversions and increase Buy Box eligibility. Our next steps include expanding the brand’s presence across Walmart, Target, and Home Depot, positioning it for even greater growth in the U.S. market.
  • Reduced Picking Errors: By improving order accuracy, we decreased refund requests and order cancellations, directly impacting the brand’s bottom line.

  • Higher Customer Satisfaction: Faster shipping and fewer errors led to enhanced customer experiences, driving repeat purchases and loyalty.

Results Snapshot
  • 95.7% Buy Box Win Rate: Leveraging Spreetail’s fulfillment network the brand captured a dominant position on Amazon.

  • 136% GMV Growth: With enhanced visibility across Amazon, Walmart, and other key platforms, the brand saw a dramatic increase in gross merchandise value.

  • 70% of orders now arrive within 1 day, 90% within 2, and 100% within 4—setting a new standard for customer satisfaction with an average delivery time of 1.45 days.

  • 73% BSR Improvement: Leveraging Spreetail’s fulfillment network the brand captured a dominant position on Amazon.

  • 94.58% On-Time Delivery: Since tracking, our on-time delivery (OTD) rate has improved, demonstrating consistent efficiency in meeting customer expectations.

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