Expanding into Global Marketplaces
How Tricam Industries improved sales rank by over 99% in just 30 days.
Tricam and Spreetail have been partners in the USA since 2017. Tricam previously focused mainly on their B2B business and were looking for a partner to bring their products directly to consumers via online channels. Since partnering, Tricam and Spreetail’s relationship has evolved, having Spreetail launch many of Tricam’s new-to-market items in the ecommerce space.
Tricam Industries is a leading consumer products company that produces outdoor recreation equipment, garden & lawn carts, and indoor step stools. Tricam is headquartered in Eden Prairie, Minnesota, USA, and was founded in 1993, originally producing construction and mining equipment.
From moving into the retail sector to entering the UK market, Tricam needed a partner to expand their reach, launch products, and optimize operations – enter Spreetail.
After extensive brand and market research, Tricam entered the UK market as a launch partner for Spreetail Europe. While Spreetail strengthened Tricam’s online presence by conducting a comprehensive brand audit, we used findings to fuel robust sponsored ad campaigns, effectively introducing their product into the competitor market.
- Spreetail completed a brand audit of all purchased SKUs to identify and improve listings and content, including building out Enhanced Brand Content for current and new SKUs.
- Spreetail grew Tricam’s UK assortment from one item to eight items, laying the groundwork to grow Tricam’s UK presence through 2023.
- Spreetail created A+ Content for the company’s best-selling Gorilla Cart listing to drive conversion.
When preparing to launch in the UK, Spreetail quickly realized that Tricam’s outdoor folding wagons would be a great fit for the UK Garden market. In 2022, Tricam agreed to be an initial launch partner to Spreetail Europe, providing marketing funds to create robust sponsored ad campaigns. This allowed Spreetail to launch a brand-new item in a busy garden sector.
"Spreetail has been an excellent partner for us in launching our Gorilla brand in the UK. The Spreetail team is responsive and knowledgeable about the UK market and was instrumental in our successful launch and ongoing business. Spreetail is always easy to work with and focused on driving business profitably for our brand. We are very pleased with our growing relationship with Spreetail in the UK.”
- Jordan Bayersdorfer, National Account Manager; Tricam Industries
