Brand Control in Action: Yakima’s Path to Higher BSR and Marketplace Growth
How Yakima removed unauthorized sellers and improved overall BSR 28% year-over-year.
Yakima began as a small machine shop in Washington before being redefined in 1979 when outdoor enthusiasts Steve Cole and Don Banducci took the helm. By 1984, Yakima had made its mark at the Summer Olympics, outfitting every race vehicle with aerodynamic fairings. Blending heritage, safety, and innovative design, their products transform the way people travel, empowering them to roam freely.
- Handled SKU-intensive catalog without hesitation.
- Fast-tracked content optimization for improved brand visibility.
- Logged timely purchase orders to re-establish Yakima’s presence on Amazon.
- Dedicated support to reinforce premium positioning, especially for cargo boxes.
- Connected with leading brand control firm to implement extensive brand control measures against unauthorized sellers
- Maintained brand control and consistent retails through ecommerce exclusivity.
Spreetail’s strategic partnership with Yakima has delivered lasting improvements in brand integrity and marketplace performance. By acting as Yakima’s sole Prime seller and reinforcing strict brand control measures, we helped eliminate targeted unauthorized Amazon sellers. As a result we’re positioned to extend Yakima’s momentum not only across Amazon, but also into new markets throughout the U.S., Canada, and Europe.
