Winning Market Share with a Single Seller Solution

How Ariete elevated their best seller rank by over 100%.

Price Stability
Content Optimization

Ariete struggled to find a strong ecommerce partner in the UK, facing inconsistent pricing, delayed shipments, poor seller feedback, and unoptimized product listings due to fragmented seller relationships.

The Results
High-Impact Advertising
o Achieved a 9:1 Return on Ad Spend (ROAS) through targeted, in-market campaigns.
From Niche to Notable
Before partnering with Spreetail, the item ranked between #200K–300K in Home & Kitchen and hovered around #10–30 in the Pizza Maker category.
Category Leader Status
With Spreetail’s support, the product soared to under #20K in Home & Kitchen and has consistently held the #1 or #2 rank in the Pizza Maker category for over six months.
About the Client

Since 1964 Ariete has offered practical and innovative solutions to everyday problems. From cooking to coffee, from ironing to cleaning, its suite of products with eye-catching designs adds color and functionality to your home.

The Challenge

Due to poor partnerships, Ariete's customers had a negative experience, and their competitors outperformed them in the UK market, despite Ariete offering superior products.

Loss of Brand Control
Partnerships with multiple 3P providers and inconsistent optimization.
Unoptimized Listings
Poorly structured listings with weak content and visuals.
Lack of Marketing & Advertising
Needed targeted marketing to maximize brand visibility and sales.
No Marketplace Distribution Strategy
Lacked expansion into key ecommerce platforms.
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Our Strategy

Our advertising experts worked to strengthen their market position by leveraging highly targeted advertising campaigns, effectively increasing both sales and brand visibility. With the help of optimized product listings and SEO-rich A+ content, we worked to expand product variations and introduce new items to the market.

  • Spreetail grew Ariete in the UK Market by importing and stocking products in order to fulfill orders with Prime/1-day speed. These advantages positioned Ariete above their competitors.
  • Spreetail utilized advertising capabilities to improve sales and market share within the Home & Kitchen category.
  • Spreetail enhanced Ariete’s listings, producing SEO rich A+ content, variations and brought new products to market to drive greater conversion.
The Bigger Impact

Since expanding Ariete’s presence in the UK market, Spreetail has continued to focus on ensuring Prime and 1-day delivery capabilities. This, along with further optimization efforts and product launches, has worked to continue the brand’s growth and market share momentum.

Winning More Market Share with a Single Seller Solution

Price Stability
Content Optimization
Brand Overview

Since 1964 Ariete has offered practical and innovative solutions to everyday problems. From cooking to coffee, from ironing to cleaning, its suite of products with eye-catching designs adds colour and functionality to your home.

Results Snapshot
  • 9:1 ROAS from in-market ad campaigns.
  • Item previously ranked #200K-300K in the Home & Kitchen category, and #10-30 in the Pizza Maker category.
  • Since the partnership, Spreetail elevated their pizza maker to rank <#20K in the Home & Kitchen Category. Ariete have held the #1 or #2 rank in the Pizza Makers category since for 6+ months building momentum, which significantly increased sales and built brand awareness.
Ready for Growth?
Work With Us
Opportunity

Ariete faced challenges in finding a suitable ecommerce partner in the UK to enhance their brand growth and expand their market presence. Their current partnership with multiple sellers resulted in fluctuating retail prices, delayed order shipments, subpar seller feedback scores, and inadequate optimization of product listings through SEO and compelling content. Consequently, Ariete's customers had a negative experience, and their competitors outperformed them in the UK market, despite Ariete offering superior products.

Ariete Pain Points:
  • Marketplace expansion
  • Content and listing optimization
  • Brand control (multiple sellers)
  • Marketing and advertising
Our Proposal

To expand Ariete’s presence in the UK market, Spreetail first focused on ensuring Prime and 1-day delivery capabilities. Our advertising experts worked to further strengthen their market position by leveraging highly targeted advertising campaigns, effectively increasing both sales and brand visibility. With the help of optimized product listings and SEO-rich A+ content, we worked to expand product variations and introduce new items to the market.

Spreetail Solutions
  • Spreetail grew Ariete in the UK Market by importing and stocking products in order to fulfill orders with Prime/ 1-day speed. These advantages positioned Ariete above their competitors.
  • Spreetail utilized advertising capabilities to improve sales and market share within the Home & Kitchen category.
  • Spreetail enhanced Ariete’s listings, producing SEO rich A+ content, variations and brought new products to market in order to drive greater conversion.