Brand Overview

Since established in 1986, Hape has become a world-leading brand in the design and manufacture of high-quality baby and children's toys made from sustainable materials. Their range features over 20categories - providing a kaleidoscope of choices for free play and learning. Hape toys are sold in over100 countries and regions worldwide.


Hape and Spreetail have been partners since 2017. Before partnering with Spreetail, Hape sold products on Amazon, eBay, and Walmart. There was an opportunity to expand the brand’s marketplace distribution and increase sales on non-Amazon marketplaces.

Spreetail’s Solution


Marketplace Distribution

Spreetail launched Hape on Target in 2019. Hape’s products aligned well with Target’s typical shopper – a mother between 35 and 44 years old1. Spreetail capitalized on the opportunity to grow the channel. In 2020, sales on Target accounted for 49% of Gross Merchandising Value (GMV) while other marketplaces also experienced growth (Amazon up 72% from 2019 to 2020).

1. “Target Numerator Retailer Snapshot.” Numerator (2020).
“Spreetail has been a very reliable partner, helping the Hape brand reach customers across multiple online channels. Success comes not just from having great products but also having great distributors such as Spreetail working with us along the way.”

Jing Zhao
Online Business Manager; Hape International

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Our ecommerce experts—and every other employee—are focused on one thing: growing revenue for our brand partners. Worth a call to find out more?

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