Becoming the #1 Seller on Target Marketplace During Cyber 5
How Hape boosted their Target presence to account for half their total channel Distribution.
Hape Holding AG was established in Germany in 1986 by Peter Handstein. Today Hape is a renowned high-end toy designer, manufacturer and distributor with offices Located in Germany, Switzerland, Italy, France, United Kingdom, Spain, North America, Netherlands, Mainland China and Hong Kong.
- Established weekly calls to build trust and understand their total ecommerce strategy.
- Purchased the brand’s in-line domestic products and increased buys to achieve better distribution over multiple marketplaces. In 2019, Spreetail began import business with Hape.
- Several SKUs showed significant growth on Target after launching the channel in 2019. Based on that data, Spreetail focused on building up business on Target through marketing support and product exclusives.
- Shared 30-day demand forecasts to prepare for order volume and optimize fill rates.
- Enhanced Hape’s channel presence by running content audits, updating listing attributes, uploading video content, implementing review syndication (Walmart), and applying other channel-specific tactics to improve item listing health.
- Continued to launch the brand on new channels, including Wayfair, Macy’s, and Home Depot.
Spreetail launched Hape on Target in 2019. Hape’s products aligned well with Target’s typical shopper – a mother between 35 and 44 years old. Spreetail capitalized on the opportunity to grow the channel. In 2020, sales on Target accounted for 49% of Gross Merchandising Value (GMV) while other marketplaces also experienced growth (Amazon up 72% from 2019 to 2020).
- Jing Zhao, Online Business Manager; Hape International
