How Hape boosted their Target presence to account for half their total channel Distribution.
Hape Holding AG was established in Germany in 1986 by Peter Handstein. Today Hape is a renowned high-end toy designer, manufacturer and distributor with offices Located in Germany, Switzerland, Italy, France, United Kingdom, Spain, North America, Netherlands, Mainland China and Hong Kong.
Despite selling on Walmart and eBay, there were opportunities to expand the brand’s marketplace distribution and increase sales on non-Amazon marketplaces.
By increasing buys and introducing import strategies, we improved supply chain efficiency and expanded distribution.
Spreetail launched Hape on Target in 2019. Hape’s products aligned well with Target’s typical shopper – a mother between 35 and 44 years old. Spreetail capitalized on the opportunity to grow the channel. In 2020, sales on Target accounted for 49% of Gross Merchandising Value (GMV) while other marketplaces also experienced growth (Amazon up 72% from 2019 to 2020).
“Spreetail has been a very reliable partner, helping the Hape brand reach customers across multiple online channels. Success comes not just from having great products but also having great distributors such as Spreetail working with us along the way.”
- Jing Zhao, Online Business Manager; Hape International
In a span of five years, Buy Box Experts helped TRX grow their topline from $900,000 to $30 million and increase net profit by almost 2,200% on Amazon. As a result, Amazon is TRX’s most profitable channel. Currently, their high-quality suspension training equipment dominates the fitness category.
Hape and Spreetail have been partners since 2017. Before partnering with Spreetail, Hape sold products on Amazon, eBay, and Walmart. There was an opportunity to expand the brand’s marketplace distribution and increase sales on non-Amazon marketplaces.
By strategically increasing buys across multiple marketplaces and introducing import strategies, Spreetail focused on improving supply chain efficiency and expanding distribution. Leveraging data-driven demand forecasting, our team provided projections to optimize inventory planning, ensure fulfillment efficiency, and improve fill rates. This, in combination with conducting content audits, allowed for a comprehensive approach to increase marketplace sales, improve inventory efficiency, and strengthen Hape's brand presence.
Spreetail launched Hape on Target in 2019. Hape’s products aligned well with Target’s typical shopper – a mother between 35 and 44 years old. Spreetail capitalized on the opportunity to grow the channel. In 2020, sales on Target accounted for 49% of Gross Merchandising Value (GMV) while other marketplaces also experienced growth (Amazon up 72% from 2019 to 2020).
“Spreetail has been a very reliable partner, helping the Hape brand reach customers across multiple online channels. Success comes not just from having great products but also having great distributors such as Spreetail working with us along the way.”
- Jing Zhao, Online Business Manager; Hape International