How Homz Tripled Market Share & Quadrupled GMV in One Year

The Strategies behind Homz's 483% GMV Growth and 11.9x Ad Spend Ecommerce Comeback.

Marketing & Advertising

Price Stability

Brand Protection

Partnering with Spreetail, 4RAM Polymers revived the Homz brand post-acquisition by scaling ad spend, optimizing logistics, and boosting Buy Box performance.

The Results

200% market share growth

Grew subcategory market share from 2% to 6%.

342% Conversion Lift

Drove triple-digit gains in conversion rates.

483% GMV Growth

Massive jump in gross merchandise volume.

11.9x Ad Scale

Scaled ad spend 1,190% to boost visibility and acquire more customers.

About the Client

Homz, part of the 4RAM portfolio, offers durable, practical home storage and organization solutions. Acquired in 2022, the brand was revitalized with a focus on ecommerce growth and operational efficiency, bringing simple, smart storage to millions of homes.

The Challenge

Before partnering with Spreetail, the Homz brand faced several roadblocks:

1P Model Limits

Amazon 1P structure led to low Buy Box ownership.

Constrained Marketing

Minimal ad budget restricted brand awareness.

Costly Logistics

High freight and fulfillment costs cut into margins.

Channel Reliance

Over dependence on Amazon limited revenue diversity.

Our Strategy

Spreetail developed a Joint Business Plan (JBP) to rebuild Homz through:

Exclusive fulfillment agreements, enabling cost-effective distribution.
Operational optimizations, including switching to floor-loaded trailers, reducing freight costs by 10%.
Advertising expansion, increasing the marketing budget by 700% (up to $200K/month).
Enhanced marketplace competitiveness, through aggressive pricing, content improvements, and Buy Box optimization.
Brand protection initiatives, working with a leading eControl provider to combat unauthorized sellers.

The Bigger Impact

This wasn’t just a rebound, it reshaped the brand’s trajectory. With lower freight costs, stronger Buy Box performance, broader channel reach, and smarter ad spend, Homz unlocked sustainable growth and long-term market competitiveness.

“Partnering with Spreetail has been a game-changer for HOMZ. Their expertise in fulfillment and marketplace strategy helped us scale faster, reduce costs, and reclaim our position as a category leader.”

- HOMZ Brand Representative