Reaching the Top 1% of the Automotive Category

How Parkit360 took over Amazon and expanded into new marketplaces.

Marketing & Advertising
Marketplace Expansion
Ship Speed

Spreetail revitalized Parkit360’s Amazon listings, expanded to Walmart, Target, and eBay, optimized inventory and fulfillment, and launched efficient ad campaigns — boosting sales and placing them in the top 1% of the Automotive category.

The Results
Advertising-Driven Revenue
Ad campaigns accounted for 64% of Parkit360’s total sales.
Advertising Efficiency
Maintained 1.7% ACoS —well below the 10% industry benchmark.
eBay Success
Achieved a 6% ACoS while driving incremental awareness and sales.
Customer Acquisition
Amazon advertising brought new customers into the brand ecosystem.
New Marketplaces
Expanded to Walmart, Target, and eBay.
About the Client

Parkit360 manufactures battery-powered trailer dollies that make moving any trailer an efficient process. The dollies are lightweight and significantly increase maneuverability in tight spaces. Parkit360 has been incorporated since 2009 and is based in Ontario, CA.

The Challenge

Parkit360 manufactures best-in-class products but lacked some fulfillment capabilities that hindered their website sales:

Limited Marketing & Advertising
Parkit360 struggled to drive traffic or build awareness.
Insufficient Fulfillment
Inability to meet delivery expectations led to delays and lost sales.
No Marketplace Expansion
Over reliance on a single channel limited growth potential.
Poor Inventory
Frequent stockouts and excess inventory - disrupting sales.
Weak Content
Unoptimized listings reduced visibility.
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Our Strategy

Through monthly forecasting, our team was able to anticipate demand and maintain optimal inventory levels that helped set the stage for promotional strategies:

  • After refreshing Parkit360’s Amazon business and optimizing content, Spreetail launched products on additional marketplaces including Walmart, Target and eBay.
  • Optimized logistics by routing product through Parkit360’s US warehouse, allowing for seamless distribution to Spreetail’s seven nationwide fulfillment centers.
  • Implemented monthly forecasting to plan for inventory volume and long-term success.
  • Launched a 60-day Co-op promotion that aligned with the brand's industry and target audience.
  • Placed a second purchase order for over 4x the amount of the original order, procuring the inventory levels to successfully deliver on increased demand.
Amazon Sales Rank

Automotive Category

Spreetail and Parkit360 improved the brand’s Amazon sales rank to #43,020 within the Automotive category (previously #666,885). As of November 2021, they are #7 in the Trailer Dollies category and #612 in Trailer Accessories.

Each product on Amazon has a unique rank within its category. The number shows how well a product is selling compared to other products within that category. The lower the number, the better the product is performing.
The Bigger Impact

Spreetail partnered with Parkit360 to exclusively carry their discontinued inventory, enabling the brand to focus on its core product offerings through owned channels. This strategic shift, combined with Spreetail’s optimization efforts, significantly improved the average Amazon sales rank of all listed products—placing them within the top 1% of the Automotive category. The resulting increase in visibility helped drive strong sales momentum across the channel.

Reaching the Top 1% of Automotive on Amazon

Marketing & Advertising
Marketplace Expansion
Ship Speed
Brand Overview

Parkit360 manufactures battery-powered trailer dollies that make moving any trailer an efficient process. The dollies are lightweight and significantly increase maneuverability in tight spaces. Parkit360 has been incorporated since 2009 and is based in Ontario, CA.

Results Snapshot
  • The launch of new marketplaces, including Walmart, Target, and eBay, helped Parkit360 reach new customers.
  • All products’ average Amazon sales rank significantly improved, ranking within the top 1% of products in the Automotive category. This increased visibility helped drive sales momentum on the channel.
  • Parkit360 asked Spreetail to exclusively carry their discontinued inventory, allowing the brand to focus on their core products on owned channels.
  • The Co-op ad campaign ran for 60-days at an Ad Cost of Sales (ACoS) of 1.5%, compared to a 10% benchmark goal. Spreetail also secured future Co-op opportunities to drive sales through the off-season.
Ready for Growth?
Work With Us
Opportunity

Parkit360 manufactures best-in-class products but lacked some fulfillment capabilities before partnering with Spreetail. The brand was primarily focused on their website sales. Spreetail had an opportunity to revamp their Amazon business and expand onto more sales channels, partner on logistics, and implement an ad strategy to grow sales.

Parkit360 Pain Points:
  • Marketing and advertising
  • Fulfillment capabilities
  • Marketplace expansion
  • Inventory management
  • Content and listing optimization
Our Proposal

For Parkit360, we began by revitalizing their Amazon presence through content optimization and listing improvements. With a strong foundation in place, we expanded their product reach, opening new revenue streams. To enhance operational efficiency, we optimized logistics by routing inventory through Parkit360’s U.S. warehouse, ensuring seamless distribution across Spreetail’s seven nationwide fulfillment centers. Through monthly forecasting, our team was able to anticipate demand and maintain optimal inventory levels. This forecasting also helped set the stage for promotional strategies tailored by industry and target audience, generating increased visibility and sales.

Spreetail Solutions
  • After refreshing Parkit360’s Amazon business and optimizing content, Spreetail launched products on additional marketplaces including Walmart, Target and eBay.
  • Spreetail optimized logistics by routing product through Parkit360’s US warehouse, allowing for seamless distribution to Spreetail’s seven nationwide fulfillment centers. Spreetail also implemented monthly forecasting to plan for inventory volume and long-term success.
  • Spreetail launched a 60-day Co-op promotion that aligned with the brand's industry and target audience.
  • Spreetail placed a second purchase order for over 4x the amount of the original order, procuring the inventory levels to successfully deliver on increased demand.
Amazon Sales Rank

Automotive Category

Spreetail and Parkit360 improved the brand’s Amazon sales rank to #43,020 within the Automotive category (previously #666,885). As of November 2021, they are #7 in the Trailer Dollies category and #612 in Trailer Accessories.

Each product on Amazon has a unique rank within its category. The number shows how well a product is selling compared to other products within that category. The lower the number, the better the product is performing.
2021 Advertising Performance
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Advertising campaigns brought in 64% of total sales.
Full year Advertising Cost of Sales (ACoS) was well below the 10% benchmark, at 1.7%.
Drove awareness on eBay and captured sales at a 6% ACoS.
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Successful Amazon ad campaigns brought in new customers for Parkit360.