Rev-A-Shelf was established in 1984. Their product line began as metal and polymer Lazy Susan components built for the largest U.S. cabinet manufacturers. Since then, Rev-A-Shelf has grown to be the market-leading innovator of quality, functional residential cabinet storage and organizational products with a worldwide presence from the US to Europe, Asia, and Mexico.


Rev-A-Shelf was operating a thriving, multi-million dollar 1P partnership with Amazon when they met Spreetail inFebruary 2019. Although successful, the company was experiencing common pains of the 1P relationship including alack of pricing control, inconsistent buying patterns and OOS issues, and no direct contact to call about any of it.Further, the FBA model would not work for many of Rev-A-Shelf’s products due to their large, bulky size. Spreetail’s business model appealed to Rev-A-Shelf, presenting an opportunity to gain more control on Amazon – while keepingPrime status – and expand to multiple additional ecommerce retail channels.

Spreetail’s Solution
  • Spreetail quickly took over many of Rev-A-Shelf's highest volume SKUs on Amazon, keeping products in stock as they transitioned sellers.
  • Spreetail placed regular, large purchase orders (PO) from Rev-A-Shelf, with an average value above $270,000.
  • Spreetail helped Rev-A-Shelf scale logistics and ship large items in 2 days or less
  • Spreetail launched Rev-A-Shelf on seven new ecommerce channels.
  • Spreetail optimized listings and created Enhanced Brand Content on Amazon, Home Depot, and Wayfair.
  • Spreetail managed advertising campaigns across Amazon, Wayfair, Target, eBay, Walmart, and Home Depot.


  • Inventory planning generated a fill rate at 95% or above. This means that we have products in all critical fulfillment centers, thereby driving eligibility for shipping programs like Amazon Prime and successfully meeting customer demand.
  • 25% or more of Rev-A-Shelf’s ecommerce business with Spreetail is now diversified, coming from non-Amazon channels.
  • Content efforts grew demand and conversion for targeted Amazon search keywords.
  • In March 2022 alone, advertising campaigns brought in 15% of Rev-A-Shelf’s revenue with Spreetail at a $15:1Return on Ad Spend and a 6.5% Ad Cost of Sales (vs. 10% benchmark).

Channel Distribution

(Chart 1)

“Ecommerce is not going away. You can partner with a 3PL company to help with your logistics and/or partner with an ecommerce company that helps manage your sales channels, but why not get one who does both?

Top to bottom Spreetail has the entire package and continues to reinvest in their platforms and their workforce. As a manufacturer ourselves, this allows us to concentrate on creating the necessary digital content, development, and innovation of new products and to have a more comprehensive strategy in working with Spreetail. We are a 40-year-old company and walked away from multi-millions in 1P business to move to Spreetail’s platform and haven’t looked back.”

- Steve Jones, VP of Consumer Sales; Rev-A-Shelf LLC

Target Keyword Growth: Amazon

(Chart 2)
Search Volume
(Past 360 Days)
Search Volume Growth
Search Team
Click Share
(Past 360 Days)
Search Conversion Rate
(Past 360 Days)
Search Team
Pull out cabinet organizer
Cabinet pull out shelves
Pull out drawers for kitchen cabinets
Search Volume = Total number of searches entered on Amazon for this niche
Click Share = Percentage of customer clicks within the niche
Search Conversion Rate = Number of purchases of products within niche

Ready to sell to more customers, more places online?

Let us know how we can help by filling out our partnership inquiry form. One of our ecommerce experts will be in touch shortly.

Read More Success Stories:

Top 1% of Automotive on Amazon
Spreetail helped Parkit360 earn more customers across the ecommerce landscape while improving their Amazon sales rank.
Sports & Outdoors
Scaling Content & Distribution
Spreetail helped TRC Recreation scale online through systematic inventory planning, brand management, and targeted advertising.
Toys and Games
Aligning Consumer & Brand
Spreetail launched Hape on Target in 2019 and has grown that marketplace to account for almost half of GMV while increasing sales on other channels.